One of the most popular moves in the business world, particularly entertainment, is the creation of original content. Anyone that's a fan of Netflix or Amazon Prime, just to name a few examples, will agree. Did you know, though, that LinkedIn might be making its own push into original content soon? For those that don't know the details, here are just a few of the most important ones, courtesy of your local Long Island advertising agency.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
Even though there aren't any concrete plans for LinkedIn original video content, it can't be denied that there is interest in the idea. Furthermore, it can only help the social media platform for networks in the long term. Not only will users be able to enjoy new content that can't be found anywhere else, but LinkedIn may see greater engagement from its audience at large. This may only be a concept now, but who's to say that it can't start to take form in the future?
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
Even though there aren't any concrete plans for LinkedIn original video content, it can't be denied that there is interest in the idea. Furthermore, it can only help the social media platform for networks in the long term. Not only will users be able to enjoy new content that can't be found anywhere else, but LinkedIn may see greater engagement from its audience at large. This may only be a concept now, but who's to say that it can't start to take form in the future?
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