Not so long ago a bearish Sir Martin Sorrell berated the advertising industry for its unrealistic “Don Draperish optimism” in the face of tough times, in a reference to hit TV series Mad Men and its depiction of the halcyon days and excesses of 1960s adland. Now it is the next generation, of Sorrell and his “math men” – the builders of global empires designed to churn out profits – that is now perhaps on the brink of becoming history.
Sorrell’s departure may have been prompted by an investigation into allegations of personal misconduct, but with WPP’s share price down a third after a disastrous year, questions were already being raised about whether the 73-year-old’s vision was outdated in modern advertising.
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